Researching Fiverr Search Trends: Strategic Keyword Management 101

Recently, Fiverr posted a list of the top searches from the platform, and legendary ebiz myth-buster, Niall Doherty listed out the top 6 in his eBiz Weekly newsletter. The reason that Fiverr posts these is so that "you can successfully promote the most up-and-coming services to your audience" (Fiverr).

Of course, avid keyword researchers know that this is only half of the story. Like all destination sites (Amazon, Facebook, LinkedIn, news sites, etc.) Fiverr is partly a search engine and partly content creator and as such whether the pages index well by Google (and others) actually matters.

Now, beyond offering Fiverr gigs, there are also opportunities to offer services such as PLR, deep-dive keyword research and so on to people actually doing the work. For example, people offering photoshop editing are often on the lookout for ways to pull in more customers, and a list of well researched and keyword rich hot topics would be a worthwhile investment to them.

It also should come as no surprise that even if Fiverr is being used as the collection and rating agency for many freelancers, they often have their own pages where they promote their gigs. In both cases, organic traffic (from 3rd party search engines) is likely to be important.

When we would like to know, is of the top 6 keyword phrases, which ones are global, and which ones are local to Fiverr. This helps make sure that our research is on point, and that we select the correct market profile: are we selling gold, or are we selling shovels to dig for gold?

The first step is to establish where Fiverr gets its traffic.

Fiverr Traffic Sources

According to SimilarWeb, Fiverr gets around 68% from direct links (i.e. people typing in fiverr.com or linking to a fiverr.com page directly), with a further 20% coming from search engines. The remaining 12% is split between social and mail (just under 11%) and display advertising and referrals (just over 1%).

The search engine traffic is about 75/25 in favour of organic over paid keyword advertising. Social is split between YouTube (roughly half), Facebook (about 1/5th) and the rest is Pinterest (7%), WhatsApp  (5%) and Twitter coming in at about 4%.

From this brief data-gathering exercise, we can see that the strategy appears to be heavily weighted towards on-site search, or affiliates directly linking into their gigs from their own pages.

This is backed up by Ubersuggest's domain report for Fiverr, which notes a backlink count of around 50 million, with about 7 million no-follows. That's 50 million links into Fiverr from sites other than search engines.

That said, Ubersuggest also notes that Fiverr ranks for around 1.7 million organic keywords. Clearly, these aren't all going to be permutations of Fivver, gig, paid gig, freelancer, and so forth, so it is likely that the keywords surfaced by their internal stats will also be indexed by the search engines.

Therefore, our in is to provide ways for Fiverr affiliates to produce content that enables them to rank well outside Fiverr, rather than giving them PLR to sell inside Fiverr to their customers.

Q3 Fiverr Keyword Trends

For the record, and repeated from Niall Doherty's article, here are the six keyword phrases in question:

• twitch emotes
• social media management
• photoshop editing
• voice over
• content writer
• NFT

All of these are, or were, trending on the Fiverr platform, in Q3 2021. Here's how they performed organically:

Twitch Emotes

The data from 2004 to 2014 is excluded since it is a flat zero line. The trend line since then would seem to suggest that the wider demand for "twitch emotes" has passed. Combining the rising and top keyword queries from Trends, sample keyword phrases include:

• twitch emotes maker
• top twitch emotes
• how to make twitch emotes
• free twitch emotes
• how to get twitch emotes

Social Media Management

From the above graph, social media management would appear to be a trending topic in Trends that is also trending organically in search engines at large. By way of example, here are the top 5 rising keyword queries related to social media management:

• best social media management companies
• social media management price
• personal social media management
• social media management for small business
• best free social media management tools

The sentiment that this is a rising trend is backed up by the fact that there are plenty of related keyword phrases (25/25 in Trends Top Queries and 20/25 in Rising Queries). Quite a few of the Breakout rising phrases are geared towards geographic locations, too, which makes for easy reuse, by region, of content created for Fiverr affiliates.

Photoshop Editing

The peak organic search volume for photoshop editing appears to have been somewhere in 2017, with quite a big drop-off in 2019 that hasn't really recovered. The top related queries revolve around the following topics:

• background [hd] images for photoshop editing
• background images for photoshop editing free download
• online photoshop editing
• photoshop editing tutorials

It's also worth noting that there are fewer related keywords reported by Trends (13/25, or 52%) than one might expect for a keyword phrase that has been around since the beginning of Trends records. This also goes some way to supporting the theory that organic searches have stagnated somewhat, and is backed up by the fact that there are also only two rising queries reported by Trends.

Voice Over

Not only is the trend line for voice over flat, it is also hovering around 25% of its peak, which occurred in mid-2004. The top related query is for voice over jobs, and there is some confusion in the results between voice over as a technology (voice over IP) or as a service (voicing over video). Here are the top 5:

• voice over jobs
• voice over ip
• voice over video
• voice over iphone
• voice over artist

An educated guess would be that Fiverr affiliates are more in the voice over as a service category, rather than technology. For the curious, there's also a distinction between "voice over" and "voiceover":

"Voice Over" vs "Voiceover"

The other obvious query - "voice-over" - was even less popular than the red-labelled "voiceover". There might be some space to help out Fiverr affiliates in this topic, but be prepared to weed out a lot of tech-related red herrings.

Content Writer

Another topic that is on the ascendency across search engines, and not just on Fiverr, content writer has a number of very interesting rising queries revealed by Trends:

• content writer near me
• arabic content writer
• content writer wanted
• saas content writer
• web content writer

All of the above, with the exception of "web content writer" are also Breakout queries, meaning that the comparable volume is so far beyond the others as to be considered trending very highly. However, the trend lines for these indicate that the market may be smaller than the overall trendline suggests. Here are the top 5 related queries (based on the last 12 months) for comparison:

• content writer job[s]
• freelance content writer
• content writer salary
• what is content writer
• website content writer

There are some solid possibilities, but the overall sentiment is that it will be pretty competitive for both the Fiverr affiliates selling into the market and any content strategists vying to help them.

NFT

Quite what people expect to find on Fiverr when they search for "NFT" isn't clear. It feels unlikely that $5 will buy you something that you can turn into an NFT that can be exchanged for *gulp* millions, but reading articles such as this one from CNBC about a boy who made a small fortune from Weird Whales proves that anything is possible.

From the chart, the newness of NFT as a search term is obvious. However, it also has 25/25 rising queries in Trends, and 25/25 top queries, which hints that it may be more than a flash in the pan. Here's the top 5 rising queries that mention "NFT":

• opensea nft
• nft games
• nft art finance
• what is a nft
• how to buy nft

There are plenty more, and they are all Breakout. If you are a techie, who knows about NFTs, and you can find an angle on Fiverr, this is the one that I'd be pushing: offering content to affiliates providing NFT services.

I'll see you there, selling pickaxes and not gold.

Summary

The above is a very brief skim across the top, as a demonstration of how you should treat strategic keyword research when considering either helping existing freelancers on a platform like Fiverr. Remember that it's far easier to sell shovels, picks, and denim workwear than it is to mine a diamond or chunk of gold.

Please reach out in the comments below to discuss any of the above, or request a one-on-one session to explore keyword research and content strategies for your own projects.

Sources & Resources

• Fiverr's Q3 Top Search Trends by Fiverr - what it says on the tin;
• eBiz Weekly #144 by Niall Doherty - while you're there, subscribe to the newsletter, it's beyond awesome;
• Ubersuggest's Fiverr Domain Report - even the free version of Neil Patel's Ubersuggest is worth using in your projects;
• Similar Web's Traffic Ranking Report - very useful stats, including per country, to help you gauge if, and if so, how to tackle a keyword research project;
• Californian Gold Rush by Spartacus Educational - worth a read if you're interested in the metaphors between the internet and gold rushes:
• Google Trends - if you're into keyword research and not using Trends, then you should probably give it a spin.

Honestly? Jaaxy: Keyword Research Tool Review

Jaaxy is a keyword research tool that follows in a similar tradition to Market Samurai and other tools that try to find keywords that are both relevant and low competition. They have some unique measures, and pride themselves on quick results, but is it as good as the hype would have us believe?

What is Jaaxy?

First and foremost, Jaxxy is part of the Wealthy Affiliate training package and online revenue generation system, and created by the same folks. They developed it to help people get more from their keyword research, and speed up their results.

Think of it this way: the faster Wealthy Affiliate members get money coming in, the more likely they'll subscribe. By having subscriptions in place for all the components of Wealthy Affiliate (including Site Rubix, and various Word Press plug-ins, I suspect), the creators can make a healthy living whilst helping others to do the same.

So, it's laudable, if a little self-serving.

This would all be moot if it didn't work. But here's the rub: Jaaxy is actually quite good.

How to use Jaaxy?

Using the tool is pretty easy for anyone who's being into keyword research for any length of time.

Give it a root keyword, and it will generate a bunch of variations; each of which reflects actual search traffic. So far, so familiar.

The next step, though, is in finding those keywords that stand a chance of making a return.

Since this is something of a holy grail in online business, it's nice to see that Jaaxy goes a bit beyond the usual hit-or-miss approach that other tools have adopted. On the surface, there's nothing really very novel: you get an estimate of the average search volume, then the expected search volume, and an attempt to quantify the number of competing domains.

From these freely available numbers, Jaaxy then returns a value, which is evaluated and encoded as a red, yellow or green dot. Green, in this case, meaning that the keyword phrase has a chance of survival; if you're in any doubt, it also gets a score from 1-100, with 100 being the most likely to rank on the first page of search engine result pages.

Subscribers also get a peek at the apparent fierceness of competition for domains, too.

For each search, you also get a bunch of related keywords, but without any indication as to why they've been picked. There's also a Brainstorm facility to help you pick even more keywords to test.

And that's the goal: to get you to exhaust the initial 30 free searches as quickly as possible, and convert you into a paid customer.

Nothing wrong with that, but is it worth the upgrade?

Is Jaaxy Accurate?

The first thing that a tool needs to be is accurate. It's nothing but a time-saver on the face of it: performing tasks that you could otherwise do yourself, given the right mix of time, patience and keyword research training.

I've compared Jaaxy's recommendations to my own keyword research (using my own formulae) and they come pretty close. Anyone who has followed my keyword research and SEO training for profitable niches, or who has read my niche profits book will recognise that there is a different skew at the level of choosing the root keywords, but after that results are comparable.

However, that's purely at a red/green level.

The numbers themselves are always questionable. Even my numbers will be: the truth of the matter is that they're only ever going to be accurate within an order of magnitude, and as long as the final analysis is correct it shouldn't matter whether they report a few hundred page hits either way of the "correct" figure.

So, for its own purposes, it is accurate.

Is Jaaxy Good?

For the pure keyword research tools, Jaaxy is no better than Market Samurai, for example.

However, there are some very well thought-out additional tools that make it a whole lot better:

• Alphabet Soup: Jaaxy's own version of what the free tools AnswerThePublic.com and KeywordTool.io provide;
• Affiliate Programs: Jaaxy will search out products for you on various platforms, to help profit from your web site;
• Brainstorm: guided brainstorming with input from major social media sites and online retailers.

Added to the rest of the platform, along with the in-depth training, these tools give affiliate marketers and content marketers the possibility to go beyond just finding keywords, and actually making money.

It's these additional tools that give it the edge for a certain kind of online entrepreneur.

How Much Does Jaaxy Cost?

The basic subscription is $19 per month at the time of writing, with the Pro version coming in at a discounted $49 per month.

There is a free trial, however, which lets you sign up and try out pretty much every feature for 30 searches: however long it takes you to get through them. Given the amount of data available, that might take a while!

So, is Jaaxy any good? Is it worth the subscription fee? The answer is yes, and maybe...

For myself, my own tools and processes identify the same basic basket of keywords, and are a little more in line with my own keyword research philosophy. That philosophy is based on mining for questions; this is an aspect that the Jaaxy programmers might consider adding to the results.

By signing up for a free Jaaxy account, you'll get 30 searches to find out if it's a good fit for you. I'd recommend it for anyone who likes convenience and is willing to trade a one-size-fits-all approach against having all your tools in one convenient place.

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Disclaimer: As an affiliate for both Wealthy Affiliate and Jaaxy, if you click any of the above links to those two services, I'll get a small reward. Should you prefer not to reward me for taking the time to use, experiment, and review these products, you can access them on the following two URLs: WealthyAffiliate.com and Jaxxy.com