Monday, 30 January 2017

Honestly? Jaaxy: Keyword Research Tool Review

Jaaxy is a keyword research tool that follows in a similar tradition to Market Samurai and other tools that try to find keywords that are both relevant and low competition. They have some unique measures, and pride themselves on quick results, but is it as good as the hype would have us believe?

What is Jaaxy?

First and foremost, Jaxxy is part of the Wealthy Affiliate training package and online revenue generation system, and created by the same folks. They developed it to help people get more from their keyword research, and speed up their results.

Think of it this way: the faster Wealthy Affiliate members get money coming in, the more likely they'll subscribe. By having subscriptions in place for all the components of Wealthy Affiliate (including Site Rubix, and various Word Press plug-ins, I suspect), the creators can make a healthy living whilst helping others to do the same.

So, it's laudable, if a little self-serving.

This would all be moot if it didn't work. But here's the rub: Jaaxy is actually quite good.

How to use Jaaxy?

Using the tool is pretty easy for anyone who's being into keyword research for any length of time.

Give it a root keyword, and it will generate a bunch of variations; each of which reflects actual search traffic. So far, so familiar.

The next step, though, is in finding those keywords that stand a chance of making a return.

Since this is something of a holy grail in online business, it's nice to see that Jaaxy goes a bit beyond the usual hit-or-miss approach that other tools have adopted. On the surface, there's nothing really very novel: you get an estimate of the average search volume, then the expected search volume, and an attempt to quantify the number of competing domains.

From these freely available numbers, Jaaxy then returns a value, which is evaluated and encoded as a red, yellow or green dot. Green, in this case, meaning that the keyword phrase has a chance of survival; if you're in any doubt, it also gets a score from 1-100, with 100 being the most likely to rank on the first page of search engine result pages.

Subscribers also get a peek at the apparent fierceness of competition for domains, too.

For each search, you also get a bunch of related keywords, but without any indication as to why they've been picked. There's also a Brainstorm facility to help you pick even more keywords to test.

And that's the goal: to get you to exhaust the initial 30 free searches as quickly as possible, and convert you into a paid customer.

Nothing wrong with that, but is it worth the upgrade?

Is Jaaxy Accurate?

The first thing that a tool needs to be is accurate. It's nothing but a time-saver on the face of it: performing tasks that you could otherwise do yourself, given the right mix of time, patience and keyword research training.

I've compared Jaaxy's recommendations to my own keyword research (using my own formulae) and they come pretty close. Anyone who has followed my keyword research and SEO training for profitable niches, or who has read my niche profits book will recognise that there is a different skew at the level of choosing the root keywords, but after that results are comparable.

However, that's purely at a red/green level.

The numbers themselves are always questionable. Even my numbers will be: the truth of the matter is that they're only ever going to be accurate within an order of magnitude, and as long as the final analysis is correct it shouldn't matter whether they report a few hundred page hits either way of the "correct" figure.

So, for its own purposes, it is accurate.

Is Jaaxy Good?

For the pure keyword research tools, Jaaxy is no better than Market Samurai, for example.

However, there are some very well thought-out additional tools that make it a whole lot better:

  • Alphabet Soup: Jaaxy's own version of what the free tools AnswerThePublic.com and KeywordTool.io provide;
  • Affiliate Programs: Jaaxy will search out products for you on various platforms, to help profit from your web site;
  • Brainstorm: guided brainstorming with input from major social media sites and online retailers.

Added to the rest of the platform, along with the in-depth training, these tools give affiliate marketers and content marketers the possibility to go beyond just finding keywords, and actually making money.

It's these additional tools that give it the edge for a certain kind of online entrepreneur.

How Much Does Jaaxy Cost?

The basic subscription is $19 per month at the time of writing, with the Pro version coming in at a discounted $49 per month.

There is a free trial, however, which lets you sign up and try out pretty much every feature for 30 searches: however long it takes you to get through them. Given the amount of data available, that might take a while!

So, is Jaaxy any good? Is it worth the subscription fee? The answer is yes, and maybe...

For myself, my own tools and processes identify the same basic basket of keywords, and are a little more in line with my own keyword research philosophy. That philosophy is based on mining for questions; this is an aspect that the Jaaxy programmers might consider adding to the results.

By signing up for a free Jaaxy account, you'll get 30 searches to find out if it's a good fit for you. I'd recommend it for anyone who likes convenience and is willing to trade a one-size-fits-all approach against having all your tools in one convenient place.


Disclaimer: As an affiliate for both Wealthy Affiliate and Jaaxy, if you click any of the above links to those two services, I'll get a small reward. Should you prefer not to reward me for taking the time to use, experiment, and review these products, you can access them on the following two URLs: WealthyAffiliate.com and Jaxxy.com