The purpose of this step is to find a high level niche market that you have an active interest in, know something about, and can either spot or feel that there is an opportunity to make money.
What is a High Level Niche?
A High Level niche is akin to an active market. In information product circles, we often say that there are the following so-called evergreen niches:
- Health
- Wealth
- Happiness
- Relationships
(Source: AWAI Online)
You can take your inspiration from anywhere, for example the top level Amazon categories.
There’s a reason that they are laid out like that: they represent top-level directories that people will click on. This makes them great high level niches, because they have been tested.
You’ll note that between the different Amazon domains, the top level headings change to reflect the local market, so be sure to use the domain that you intend to serve. Mine, for example, is Amazon.co.uk as that’s where my Associate account is.
Other online vendors can be used, as can service providers like UpWork, Freelancer, or Fiverr/FiveSquid. They all have category hierarchies that can be used to find a high level niche that serves a pre-existing market.
There’s also a way to short circuit this for writers. If you sign up for, and are accepted at TheContentAuthority, you can do a quick scan of the available contracts. These are expressed using keywords, so it is easy to pick a sub/micro-niche from the keyword phrases being targeted.Other content sites that have proven good for niche-hunting include eZineArticles and Constant Content: where there is activity, there's usually a reason. That reason (especially for sites where you need to pay for content) tends to be money, and following the money is usually a good philosophy!
Once you have found your niche, then continue to Step 2: Finding a Popular Sub Niche.
