Wednesday, 30 November 2016

How to Find Blog Post Ideas using Keyword Research

One of the most useful aspects of keyword research is as a guided brainstorming tool to help find blog post ideas that are valuable and useful, and above all, popular.

As long as you follow a process, you can almost guarantee never to run out of ideas. However, the process also needs to deal with ways to track and organise those ideas and topics so that you can make the best use of them.

Luckily, popular blog platforms such as Blogger and WordPress, as well as tools like Search Console, Analytics and Stat Counter can all be used to help you make sure that you are getting the best out of the keyword research and blog idea generation process.

How to Get Blog Post Ideas

The following is a simple, pretty unrefined process that ought to serve as a great starting point for generating a simple blog post. Before you begin you need to identify your Root Keyword Phrase, which can just be a single word, to represent the part of your niche tat you want to write about.

For example, for this post (you don't think I do these things in the dark, do you?) I simply chose the word 'blog' and picked the first phrase that fitted from a simple Keyword Planner search, ordered by Volume.

I ended up with 'blog post'.

Next, head on over to KeywordTool.io, and type in your Root Keyword Phrase, copy the result list to the clipboard, and paste it into the Keyword Planner. Do another search, then select, this time by a combination of Volume and CPC, the most appropriate result: this is your Target Keyword Phrase.

In this case, I chose 'blog post ideas'. Topical.

Finally, go to the AnswerThePublic.com web site, and enter your Target Keyword Phrase and hit Search. From the resulting collection of Questions, Prepositions and Alphabetically Listed results, you need to select the best 4 to use as H2 Headings, and one to use as the Title.

Simply put these into blank blog post, and write 500-700 words of great content!

Of course, what's likely to happen is that you get distracted by lots of shiny new objects in the form of rather attractive keyword phrases.

It would be a shame to discard them completely, so instead it's a good idea to organise them for future use.

How to Organise Blog Post Ideas

Typically, you will end up with groups of blog post ideas:
  • questions - "where to get blog post ideas"
  • how-to's - "how to get blog post ideas"
  • reviews - "what's the best blog platform"
  • discussions - "should I blog for business"
  • etc.
The trick is to separate them out into Titles and H2 Headings. I like to use a mind map to group the H2 Headings under the Titles; as well as making sure that I pay attention to where, when, and how they have been used.

Tracking them in this way has two advantages: one, you know which ones are generating traffic, and secondly, you can interlink pieces according to topics, to generate a web of content that will be picked up by search engines.

How to Track Blog Post Ideas

Tracking goes beyond whether you've used an idea: you also need to keep account of how many articles it appears in, what the competition was at the time it was 'discovered', and what the traffic generation (acquisition) profile has been.

For example, for my target keyword phrase 'how to find blog post ideas' I know that there are 8,740 results in Google's UK database. I also know that there's about 100 searches for this exact phrase every month.

At the same time, I know that for "blog post ideas", there's about 10,000 searches, at an average anticipated cost per click (thanks Keyword Planner!) of around £1.

As yet, though, this post has not generated any traffic, according to Analytics, nor has it been viewed in search engine results pages (SERPs) according to the Search Console.

These are all metrics that you should track in order to create a picture of the success of each blog post.

Blog Post Ideas for Businesses

Top of the list has to be FAQs, or Frequently Asked Questions, about your products, brand, services, etc. I have another phrase for FAQs, though, and that's Fairly Anticipated Questions: the hint is in the title -- don't wait for the questions, use AnswerThePublic to actively look for them.

Obviously how-to's are another great subject: especially if they can be linked to subsidiary products, or repeat purchases and alternative uses for your products or services. Again, though, don't forget to do the keyword research to establish demand, and include CTAs (Call to Action) on each carefully-tuned page.

Another important one is the checklist post. These include lists of items that you believe customers should be doing. Each one has to be a carefully constructed keyword phrase, however, in order to get the best performance from the post.

Finally, reviews, previews, and industry news commentary are all very good blog post ideas for businesses. Use keyword research to find blog post ideas by combining root keyword phrases together and using them as search queries in Google.

Scroll right down to the bottom for a selection of Google-suggested blog post ideas!

For more ideas, get The Niche Blogger Content Blueprint for tips, ideas, processes and repeatable procedures that will help you to generate, track and test blog posts that are based on real world keyword research.

Happy blogging!