Strategic Keyword Marketing: The Book

Welcome to the Strategic Keyword Marketing book page!

What Is It?

Strategic Keyword Marketing is a book designed to help business owners (online, bricks and mortar or hybrid) combine the power of the world wide web with strategic marketing covering the whole product life-cycle.

Written as a six week course, with exercises and case studies from the trenches of keyword research, SEO, search engine marketing, and product development, the book covers everything that you need to succeed, regardless of your current experience.

Based on respected academic research into both strategic management and marketing, Strategic Keyword Marketing adds a new set of tools for business owners interested in creating and exploiting competitive advantage through keyword research.

What Do You Get?

The book covers the key areas of online search engine and social media marketing, including:

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Web Analytics
  • Keyword Research

At the same time, the material is delivered with an eye to creating your very own Strategic Keyword Marketing plan, referring to the following key areas of marketing:

  • Product Development
  • Market Intelligence
  • Advertising
  • Selling

The goal is to provide immediately useful advice, coupled with actionable tactics to boost your business. In view of this, the author is actively involved in helping readers to solve any problems they might encounter when applying the Strategic Keyword Marketing philosophy.

Great! Where Do I Sign Up?

The Keyword Coach private mastermind group on Facebook has been set up specifically to help people realise the full potential of their keyword research, search engine marketing and social network activity.

All members -- once approved -- receive exclusive updates, including sample chapters and the chance to get free copies of book for review.